Case overview
For over 25 years, Baltimore’s Ditch Day Crew has been organizing events such as DitchFest, Foul Play Happy Hour, Feliz Navi-Ditch, Bowling Night, and more for their attendees.
These events began with coworkers meeting in the park for lunch, which eventually led to them ditching work and evolving into a full community gathering on a summer weekday. The Ditch Day Crew also supports community engagement initiatives, including scholarships, food and clothing drives, and other civic endeavors.
The Brief
Croix Consulting Firm was tasked with modernizing the DitchFest NEON logo and event branding to give a more contemporary and professional feel to their brand identity. Working closely with the administrative team, we were able to create resonant images that helped to excite the intended attendees and drive ticket and merchandise sales, vendor registration and sponsorship.
The Results
By creating a cohesive and effective marketing strategy and thoroughly understanding this client’s target demographic, Croix Consulting Firm delivered a surgically executed strategy for distribution and visibility. The hype was so fervent for this event, that tickets sold out in under three minutes.
