Case overview
C&R Foods, Inc., established in 1992, specializes in retail, food service, and military channels. They take pridein offering unique products and concepts, steering clear of “me too” comparisons.
With extensive experience in supplying foodstuffs and solutions for the US military in the Mideast, this involvement in that industry has significantly shaped their business model.
Involvement
The Brief
CR Foods currently supplies food products to the commissaries and food halls of several bases in the Middle East. They wanted to increase the consumption of their product using modern approaches like targeted marketing, geofencing and other location-based strategies.
Our Approach
Croix Consulting Firm, LLC designed and executed a targeted marketing campaign for CR Foods, Inc. to distribute foodservice items at several military bases within the region. The campaign focused on highlighting the unique value and benefits of CR Foods’ products for the military audience. Here’s a detailed breakdown of the campaign implementation:
Campaign Strategy
- Market Research & Analysis
- Conducted extensive research to understand the preferences and needs of military personnel stationed at the base.
- Identified key decision-makers and influencers within the military foodservice chain.
- Target Audience Segmentation
- Segmented the military personnel into different groups based on rank, role, and dietary preferences.
- Developed tailored messages for each segment to ensure relevance and resonance.
Execution
- Customized Messaging and Branding
- Created a series of branded materials that emphasized the quality, convenience, and nutritional benefits of CR Foods’ products.
- Developed a unique campaign slogan and visual identity to differentiate the types of products within that specific military market.
- Digital Marketing
- Launched a targeted social media marketing campaign to military foodservice personnel, highlighting special promotions and product features.
- Utilized the platforms most frequented by military personnel to share engaging content, including product demonstrations and testimonials from satisfied customers.
- On-Base Engagement
- Organized on-base sampling events and product demonstrations to allow military personnel to experience the quality of CR Foods’ items firsthand.
- Collaborated with on-base commissaries and dining facilities to feature CR Foods’ products in their menus and promotional displays.
- Partnerships and Sponsorships
- Partnered with military support organizations and events to increase brand visibility and demonstrate commitment to the military community.
- Sponsored military athletic events and family gatherings, providing free product samples and branded merchandise.
Results and Impact
- Increased Product Awareness
- Achieved a significant increase in brand recognition and product awareness among military personnel at the base.
- Sales Growth
- Saw a measurable boost in sales of CR Foods’ products within the base’s commissaries and dining facilities.
- Positive Feedback
- Received positive feedback from military personnel and foodservice managers, noting the quality and suitability of CR Foods’ products for the demanding environment.
- Long-term Relationshps
- Established long-term relationships with key military foodservice stakeholders, paving the way for future collaborations and continued growth.
By leveraging Croix Consulting Firm’s expertise in targeted marketing, CR Foods, Inc. successfully expanded its presence and boosted its sales within the military foodservice market.
