US Pride Basketball Association
Croix Consulting Firm partnered with the United States Pride Basketball Association to design and launch a modern, mission-driven website that reflects the organization’s role as a national platform for LGBTQIA+ athletes and allies in basketball. The site serves as both a community hub and an informational platform, highlighting the association’s mission to foster inclusivity, equality, and representation within the sport.
The redesign focused on creating a visually engaging, easy-to-navigate digital experience that supports the organization’s growth, promotes its tournaments and programs, and strengthens its national presence.
The Challenge
Prior to the redesign, the organization required a digital platform capable of supporting several key objectives:
Clearly communicate the mission and vision of the association.
Provide centralized information about tournaments, events, and membership.
Encourage community engagement and participation.
Present the organization in a way that reflects professionalism and inclusivity.
Offer a mobile-friendly experience for athletes, organizers, and supporters.
As a newly launched nonprofit dedicated to creating a safe and inclusive space for LGBTQ+ basketball players and allies, the organization needed a website that would establish credibility and foster community connection.
Croix Consulting’s Approach
Strategic Website Architecture
Croix Consulting developed a streamlined information architecture that organizes the site into clear sections including:
Home
Who We Are
Events and Tournaments
Community Initiatives
Registration and Participation
Contact and Engagement
This structure ensures visitors can quickly understand the organization’s mission, explore upcoming events, and find ways to participate.
Mission-Driven Design
The visual design prioritizes bold imagery, inclusive messaging, and basketball-focused storytelling. Key design elements include:
Strong hero imagery featuring athletes and community moments
Clear mission and vision statements
Consistent branding aligned with Pride and sports culture
Responsive layouts optimized for mobile and tablet devices
The result is a website that communicates both the energy of the sport and the inclusive spirit of the organization.
Event and Tournament Promotion
A major component of the redesign was creating a platform capable of promoting national tournaments and community events.
The website now highlights key competitions such as the Pride Cup tournament and other regional basketball events, providing details about locations, registration, and participation opportunities.
This functionality enables the organization to manage event promotion while encouraging athletes from across the country to participate.
Community Engagement Tools
Croix Consulting integrated features designed to strengthen community involvement, including:
Newsletter signup and communication channels
Event registration information
Contact forms for inquiries and partnerships
Content sections highlighting mission, programs, and partnerships
These tools help transform the site from a simple informational platform into a community-building resource.
Results
The redesigned website provides the United States Pride Basketball Association with a scalable digital foundation that supports its national growth.
Key outcomes include:
- A professional online presence aligned with the organization’s mission
- Improved accessibility and mobile usability
- Enhanced visibility for events, tournaments, and initiatives
- A centralized platform for community engagement
By combining thoughtful design with clear storytelling, Croix Consulting helped position the organization as a leading voice for inclusivity within basketball.
Impact:
The project demonstrates Croix Consulting Firm’s ability to design digital platforms that not only showcase an organization’s mission but also support community engagement, event promotion, and long-term organizational growth.