Helping Ourselves to Transform

Client:

Services:

Branding, Design, Web Development, Advertising/Marketing, Multimedia

Art Director:

Kyle Foster

Helping Ourselves to Transform (HOTT) is a model for community-rooted transformation and justice. Founded as a grassroots effort in Maryland and Washington, D.C., they lead bold initiatives to dismantle mass incarceration, gender-based violence, racism, poverty, and unaddressed mental health and trauma.

…Armand and his team elevated our brand to accurately reflect the depth, rigor, and impact of our work within the criminal justice sector.

Croix Consulting Firm partnered with Helping Ourselves to Transform to deliver a comprehensive brand and digital transformation aligned with the organization’s mission and community impact.

Branding & Design: We refined the organization’s brand identity to better articulate its voice, values, and position within the behavioral health and recovery space. This included visual identity enhancements, messaging development, and the creation of cohesive brand standards to ensure consistency across all communications and outreach materials.

Web Development: Croix designed and developed a modern, user-centered website that improves accessibility, clarifies program offerings, and streamlines the user journey for clients, partners, and stakeholders. The platform was built for scalability, performance, and ease of content management.

Advertising & Marketing: We implemented targeted marketing strategies to expand awareness, strengthen community engagement, and amplify Helping Ourselves to Transform’s impact. Campaign assets were developed to drive measurable growth and reinforce brand credibility.

Multimedia: Our team produced high-quality multimedia content—including visual storytelling assets and digital media—to humanize the organization’s mission and deepen audience connection. The result is a unified brand presence that authentically reflects Helping Ourselves to Transform’s transformative work.