Buy American

Client:

Buy American

Services:

Marketing, Promotion, Branding, Design

Art Director:

Armand Dávila

This organization wanted to highlight a deficiency in the way food, pharmaceuticals, electronics and other goods are sourced within the federal government

Croix Consulting Firm partnered with Buy American to develop a compelling digital presence and execute a strategic marketing campaign centered on strengthening domestic manufacturing and supply chain resilience.

The Challenge

Buy American needed a modern, authoritative platform to clearly communicate its mission, mobilize supporters, and influence key stakeholders. The organization required cohesive messaging, a user-friendly website, and a campaign strategy capable of driving measurable engagement.

Our Approach

Croix Consulting Firm led the initiative from strategy through execution:

Brand & Messaging Development: Clarified the campaign’s core value proposition and crafted persuasive messaging tailored to policymakers, industry leaders, and grassroots supporters.
Website Strategy, Design & Development: Designed and built a responsive, visually compelling website that serves as a central hub for advocacy, education, and action.
Content Development: Created clear, high-impact copy and structured content that simplifies complex policy issues and motivates audience participation.
Digital Marketing Campaign: Executed an integrated digital strategy leveraging email marketing, social media engagement, and targeted calls-to-action to grow awareness and drive supporter activation.
Performance Optimization: Implemented analytics tracking and optimization protocols to monitor engagement and continuously refine campaign performance.

The Impact

The result is a cohesive, mission-driven digital platform that positions Buy American as a credible voice in domestic manufacturing advocacy while increasing visibility, engagement, and supporter mobilization.